STAMFORD, Conn. – June 19, 2013 – Element® Hotels is wasting no time getting guests into the summer swing. No stranger to the summer sun, thanks to a smart hotel design that captures 90 percent of daylight, Starwood’s trailblazing, eco-wise brand, is marking the season’s official start with free aviator shades for all guests. The giveaway will launch an 11-week call for guests to “Seize the Summer,” complete with a weekly chance to win a built-to-order Strada bike.
Summer Solstice Surprise & Delight
One pair of complimentary aviator-style sunglasses will be given at check-in to every guest staying at an Element hotel on Thursday, June 20, or Friday, June 21. The unisex shades will keep guests’ eyes well protected on the longest day of the year and make the official start of summer a stylish one.
Pledge to Win a Bike
Through Labor Day, Element Hotels will give away a custom Strada bike once a week to guests who pledge on Facebook to seize the summer and savor the sunlight, for a total of 11 winners. Guests can take the pledge at facebook.com/elementhotels and design their built-to-order bike at www.stradacustoms.com. To provide inspiration, each Element hotel will display a one-of-a-kind Strada bike in its lobby throughout the promotion. Element associates will have a chance to win their hotel’s display bike at summer’s end.
‘Relax’ Summer BBQs
June 20 will also mark the first of Element’s summer Relax receptions. The Thursday evening events will give guests a jump on long summer weekends with an outdoor BBQ featuring complimentary appetizers, wine, beer and soft drinks.
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