Identity Festival Returns This Summer

May 10, 2012 by  
Filed under Events

North America’s First Traveling Electronic Music Festival Experience To Hit Fifteen Major Amphitheaters in July and August

Line-up to feature some of the most exciting names in EDM

Eric Prydz, Excision, Paul Van Dyk, Madeon, Wolfgang Gartner, Porter Robinson, Nero, Arty, Showtek, Noisia, and more

North America’s first and only touring electronic music festival experience, IDENTITY, will return this summer, visiting major amphitheaters in fifteen cities throughout July and August. IDENTITY will kick-off in the afternoon, running through into the night, and will be centered on each venue’s central amphitheater stage. A full list of cities and dates are listed below – tour stops include Boston, Atlanta, Miami, Dallas, San Francisco, San Diego, New Jersey, New York and more.

A $25 All-In early-bird ticket special will be available for a limited time when tickets go on-sale April 24, 2012.

IDENTITY’s line-up features the most cutting-edge acts in EDM presenting them in some of America’s most storied venues, arenas that were long reserved for rock bands.

Sweden’s Eric Prydz’s legendary Ibiza residencies, European festival smashes and chart-topping hits undoubtedly served as inspiration for his friends and collaborators, Swedish House Mafia. Prydz, despite huge demand, hasn’t toured the US since 2007 due to a fear of flying, but with a new album ‘Eric Prydz Presents Pryda’ (5/22/12) and a unique IDENTITY live show, this was one road trip Prydz couldn’t miss.

Dance music icon and DJ legend Paul van Dyk will also be bringing his monstrous live show and production to IDENTITY. French teen sensation Madeon will be playing in support of his debut album release, following his recent much-hyped headlining sets at Ultra and Coachella. He’ll be joined by fellow teen, Porter Robinson, fast emerging as one of dance music’s most promising young talents, who’ll be wielding his massive big room electro sound to IDENTITY festival-goers nationwide.

Other acts tapped for IDENTITY include EDM heavyweights Nero, Wolfgang Gartner, Hardwell and some of the most exciting names in bass music including Showtek, Excision and Noisia.

IDENTITY welcomes back Rockstar Energy Drink as its festival stage sponsor, as well as returning sponsors Emazing Lights and Slurpee. IDENTITY will also again have exclusive playlists on Rdio to accompany the festival.  New to the IDENTITY Festival this year are TIGI Bedhead and LifeStyles Condoms.  Stay tuned for a full description on what to expect from them this year at the IDENTITY Festival.

Full IDENTITY line-up *:

Eric Prydz
Excision
Wolfgang Gartner
Nero
Paul Van Dyk
Porter Robinson
Madeon
Showtek
Noisia
Arty
Bingo Players
Hardwell
Doctor P

+ More To Be Announced

* Check local listing for each city

Tour dates and cities:

7/19 Cincinnati – Riverbend
7/20 Detroit – Elektricity Festival Grounds
7/21 Toronto – Echo Beach powered by Rogers
7/26 Boston – Comcast Center
7/27 DC – Jiffy Lube Live
7/28 Wantagh – Nixon at Jones Beach Theater
7/29 Camden – Festival Pier at Penn’s Landing
8/2 Atlanta – Aarons Amphitheatre
8/3 Tampa – 1-800 Ask Gary Amphitheatre
8/4 Miami – Klipsch Amphitheatre at Bayfront
8/10 Dallas – Gexa Energy Pavilion
8/11 Houston – Cynthia Woods Mitchell Pavilion
8/17 San Francisco – Shoreline Amphitheatre * Ticket on-sales 5/29
8/18 San Diego – Cricket Amphitheatre * Ticket on-sales 5/29
8/19 Phoenix – Pavilion Amphitheatre

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