From Simplicity to Sex—Food Values Are Changing
CHICAGO (Dec. 13, 2010) ¾ The Food Channel® (foodchannel.com) has released the much-anticipated Top Ten Food Trends for 2011. By partnering with CultureWaves™ (www.culturewav.es), Mintel International and International Food Futurists®, The Food Channel has been able to identify the most significant food trends that will drive how people eat throughout 2011, from buying to cooking to consuming.
“The new economy has created a boldness and willingness to change how we work, how we cook and how we eat. All of our 2011 trends reflect that in some way,” said Kay Logsdon, editor of The Food Channel. “One example is Baby Boomers wanting to age well. Trend #10 explains they are eating for better sex, more energy and the ability to work longer.”
For 23 years, The Food Channel has uncovered food trends ahead of the curve. “The insights are fun for consumers, and give those who make their living from food a competitive edge when it comes to what drives their consumers’ choices,” added Logsdon.
The Food Channel Top 10 Trends for 2011
1. The Canning Comeback – “Putting Up” is gaining popularity for both economy and health.
2. Men in Aprons – Layoffs have led to more men cooking.
3. Local Somewhere – We care about hand-tended no matter where it’s grown.
4. Don’t Ask, Don’t Tell – We’re tired of being told what we can eat.
5. Appetite for Food Apps – Social media is our guide and our coupon source.
6. Small is the New Big Business – Corporations are thinking like small businesses.
7. Fresh Every Day – Rooftop gardens are just part of this trend.
8. Chefs in Schools – Better flavor is possible in an institutional setting.
9. Discomfort Foods – Change makes us comfortable with more change.
10. Eating for Sex and Other Things – We are working longer, and want all the gusto.
Read the complete Top 10 Food Trends for 2011 at www.foodchannel.com.
Also look for the Top Ten Foods to Watch in 2011. They include sausage, moonshine, grits, fin fish and the latest in antioxidant-heavy fruit.
Plus, The Food Channel offers videos like the Mixology series, recently nominated for a Tasty Award, “the premier awards show celebrating the year’s best in Food, Fashion, and Home Lifestyle programs on Television, in Film and Online.”
About The Food Channel®
The Food Channel is a place for great food inspiration, the latest trends, the most compelling stories, and original perspective. This website offers insightful original content that is distributed everywhere foodies interact with culinary creativity by influencing, contributing to, learning from, gaining inspiration through, and being a part of the experience around great food. For more information, visit foodchannel.com. Follow The Food Channel on Twitter at twitter.com/foodchannel or twitter.com/aford, or on Facebook at facebook.com/FoodChannel.